FF #023: Try These 3 Content Types If You're Getting Claps But No Conversions
Want to get more customers and clients from your content?
Of course ya do.
That's why you're creating after all, right?
If you're making post after post and getting claps but no conversions...
Try these 3 money-making content types.
#1 - Client Results.
When you post results from your clients, you attract others similar to them.
Who want the same result as them.
Take weight loss for example. One of, if not THE biggest markets in the world.
Notice how they're always posting before and after photos?
A woman sees a picture of another woman around the same age who took a workout program and shed 10lbs in 30 days.
What do you think she wants to do now?
Dontcha think she'd wanna buy the same program?
Posting client results are powerful.
It's a big reason I have "Wins from the Week" in every Friday Fire issue.
If you don't have clients yet you can start with personal results.
But start posting about your clients ASAP.
#2 - Mindbenders.
Mindbenders are content pieces that get the consumer to think differently.
It's taking a common belief and going the other way with your own take.
If you can get someone to think even a little bit differently about something... they'll look to you for the solution.
That's why it works so well for getting more sales.
The key to Mindbender content is sharing the "what and why"... not the step-by-step "how".
The how is in your offer.
One of the things I help clients with is selling without the phone.
Most consultants/coaches/experts I work with believe they need the phone to close every deal above $1,000.
A Mindbender piece of content would be showing them a new way to close without the phone (the "what")...
Sharing the benefits of more time and leverage. Being able to enroll clients from their couch (the "why")...
And telling them if they want help with doing it they can reach out to me (the "how").
When someone in my market reads this?
They think differently about how they close expensive products or services. And they look to me for the solution.
#3 - Lifestyle.
Ever wonder why car, vacation, and internet marketing guru ads show the flashy side?
Of what happens to your life once you use the product being sold?
Because it works.
In order for someone to buy they have to WANT what you have.
I'm not gonna buy a money-making product if the person selling it looks broke.
That's just human nature.
But it doesn't have to just be flashy, expensive stuff.
My recent post about the freedom of being able to travel and take 5-6 vacays every year.
Someone who wants more time and location freedom will be attracted to that picture of "lifestyle".
So find the desirable parts about your life and what you do.
Then start showing it more in your content.
I do a bit of this now but will be kicking it up a notch in 2023.
Click here to see a flashier example.
If your goal is to get more conversions from your content instead of just claps and virtual pats on the back?
Try these 3 content types out and lemme know how it goes.
That's it for today's Friday Fire action section.
Hope you found it useful 🤙
P.S. - if you want my entire content creation and repurposing system that's led to a 75k+ audience and $1m+ in sales of my own digital products... you might be interested in checking out my Compound Creator System.
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